I came for a visit to Vancouver after almost 2 years away. My friend mentioned that our mutual friend Alex had built a full-time business doing video production and a strong social media following using Youtube and Facebook during my time away.
Alex has built a following of 43,000 subscribers on YouTube and 15,1000 likes on Facebook focusing on Transformer videos and reviews. He also owns a local video production company Ragin Ronin productions.
In this video series I will try to unlock some of the keys to success that Alex has had building his video production company and his social media following.
In video 1 of 3 we will talk about some keys to doing well on Youtube, what gear Alex uses, and how he started his video production business. I apologize for the poor sound quality. We ended up meeting at one of the busiest malls during the Christmas holidays so it was super loud background noise that I’ve tried to reduce in post production.
What I found particularly interesting was that Alex said it took 4 years to build his audience. He also stressed consistently with publishing content on a regular schedule, which is an area I could improve on myself. He also shared what gear he uses, but the important thing he stressed was to get started and play with what you have. He also shared how he got started in the video business by volunteering to do videos for free at the beginning. He even managed to get a $200 donation, a $300 donation, and then a $500 donation before deciding to do it full-time. Alex also reviewed that he does the Youtube videos part-time, but the video production also takes the majority of his time. I think this is a good approach doing free-lance video work because the skill of video production is transferable to youtube.
In video 2 we talked about some Social media tactics such as relating social media accounts to post to your Facebook and twitter simultaneously as an example. Alex also talks about whether he uses a script or does he wing it for his Youtube videos. An interesting point Alex makes is that of Social Media etiquette. One example he talks about is not abusing your Facebook friends network by posting content that they didn’t sign up for. That is what your Facebook Page is about.
In video 3 Alex reveals he supports hootsuite twitter as a source of information and supports Youtube cross-collaboration if it is a good fit. Because his Youtube Channel is related to the entertainment industry his posts musts be timely so he has developed a daily routine to gather information. He also impressively posts about 3 videos a week. His number one advice is to be original and do to something you love. What I found interesting is that Alex doesn’t have a blog yet and chooses to focus his efforts on Youtube and the Facebook platforms to build his business. This is evidence that you don’t necessarily need a website or a blog to generate Internet revenue.
I plan to do more of these videos with Entrepreneurs around the world. Please sign up to our newsletter for an update on other videos and for the rest of the videos from Alex.