How I earned $99 for my first paid talk in Vancouver using Eventbrite

It’s been almost been a month since I left Vancouver and did my first paid talk. I had 10 tickets sold, and I believe 8 people actually attended. I earned 78 US ($99 canadian) in net revenue.  In this post I’m going to share how I earned $99 for my first paid talk in Vancouver. There was a friend of mine that attended, but paid me in cash instead of through Eventbrite so this was not reflected in the image. While this is not life changing income this certainly was a small win to earn income doing a talk. I enjoyed the experience and perhaps I could do more talks in different cities and scale it. Let’s look back at how I did it and what you can learn.

How I earned $99 for my first paid talk
Some of the sales from Eventbrite


While packing for my trip to Vancouver in Taiwan an idea popped into my head. I thought maybe I could do a paid talk about my working holiday experience in Taiwan. I thought as an experiment I would give the Eventbrite platform a try. I remember I had purchased an event ticket here myself for a Phillip Bloom SLR workshop in Vancouver.

Tools used

  • Eventbrite – Platform I used to put the event on-line and accept payments
  • Mailchimp – Used to promote the event to my mail list
  • Paypal – Used to accept payments
  • Facebook Page – Used my Facebook page and personal page to promote the event to my social network
  • – Used this for graphic design for my Facebook pages

After I set up the event I decided I would send out an email blast to my Vancouver mailing list. I didn’t yet have a set venue, but I indicated it would in Vancouver and on December 15th. I set up 5 free tickets for friends and I think 10 tickets at $10 US. Within the hour I had an ex-colleague claim the 2 free tickets. After that the remainder of the tickets would trickle in.

The Venue

I had to jump onto a long flight 20 hour flight from Taiwan to Vancouver and settle in and get set up. I thought I would check on the event when I had a chance. Once I got to Vancouver I had to figure out which venue to hold the event at. There was the meeting room at the condo I was staying at, but that space was too large, had spotty wifi, and required a fee of about $100. I also considered the Wave’s coffee house, but I was lucky the the folks at the Tree Organic Cheesecake coffee shop let me host my event in their coffee shop for free. They even let me use their projector and let me book half of the coffee shop. All they required was a minimum 1 drink fee from each person. Thanks again to the folks at Tree Organic!

The Date

Once I had the venue settled I knew I was capped at a maximum of 20 people in the space. We agreed on a date of December 27th, which gave me about 20 days to promote the event. I wasn’t sure if the holiday season would impact the event. My thinking was that it was post Christmas and post-boxing day and a Saturday afternoon should be okay. Click on the picture if you would like to see the original event details.

The event promotion

In the copy of the event I made sure that I listed some bullet points outlining the benefits of the event. I also included some scarcity in there, which was easy as I was only in Vancouver for a limited time and this was the only talk I had planned. I created an event graphic for my Facebook cover page using the awesome tool I put the graphic on my personal and business Facebook page. Eventbrite had a Facebook integration tool that automatically created a Facebook event using my Chicvoyage Facebook page. It created a purchase button that resulted in a sale. I also set the event up on a Meetup page as I already had access to a Meetup membership.

How I earned $99 for my first paid talk
The Facebook Cover page I designed in I placed all details in the graphic
How I earned $99 for my first paid talk
The offer for the original event



What I thought

Eventbrite did a good job using their promotional tools to help me with the remainder of the sales. It allowed me to change the name of the tickets, price and quantity. I used this to name the regular priced tickets “Early bird tickets” and I sold them for $10. 10 days before the event the early bird tickets were not available, and only “regular” priced tickets at $15 were for sales. Interestingly, I got some good ticket sales for the regular priced tickets. Eventbrite provided some good tools like the Facebook integration, which I used for the event. It provided a WordPress widget tool that allowed me to create a countdown to the event. Eventbrite also provided good analytics that allowed me to see which type of marketing led to sales. It also had an app that had a check in feature that I planned to use to scan their tickets. A great high tech feature, but I had too many other things to deal with in the end so I didn’t end up using it. The actual talk went well. I spoke for about 2 hours, and I was happy with how the Eventbrite platform worked for this event.

There were some no shows from the Facebook page event and the Meetup event. I find that if they can RSVP for free that there is a chance off no shows. I found it confusing for my attendees that RSVP’d on the Facebook page and the Eventbrite. For the people that RSVP’s on the Facebook event they weren’t required to pay a ticket if they didn’t click the buy ticket button. This left me wondering whether people were going to show up at the shop thinking it was a free event.

Other than that this was a good experience. I focused on entertaining and delivering a lot of value and interesting stories. As I mentioned I enjoyed speaking and earning some income doing something new. I hope to do more talks. Thanks to all the people that attended. Do you have experiences with Eventbrite ? I hope that gave you some inspiration into starting your own talk on Eventbrite.

How I earned $99 for my first paid talk
The Facebook event page created by Eventbrite led to 1 sale and confusion


How I earned $99 for my first paid talk
a sample of the Eventbrite’s analytic’s


This is a slide share of the chat.
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Teaching English abroad in Taiwan 2015

Teaching English abroad in Taiwan
A going away party for teacher Becky

Teaching English abroad in Taiwan 2015

Teaching English abroad in Taiwan is an interesting experience available to English speakers with a degree. There are different views on teaching English in Taiwan both from locals and from foreigners. I taught English in Taiwan for 4 months at a cram school and currently teach adults a couple times a month. Recently an American friend in Taiwan asked me these set of questions so I thought I would put together a Teaching English in Taiwan resource for 2015. I don’t claim to know everything, but I thought I would share as much as I know. When I was doing my research to be an English teacher I was already in Taiwan and had to go through the Formusa forums or some good, but outdated blog posts. As a digital nomad trying to get your business off the ground teaching English can provide another stable revenue steam. Its time to share what I know based on my experience to help you out.

How much can you earn?

The standard hourly rate is 580nt (obo$18.23 US). You will also get taxed on this amount. With a monthly part-time 20 hour contract I think I was earning around 39,000nt per month. Don’t quote me on that, but that is the general ball park range. If you teach outside a private school and you have more experience you could earn from 600-800nt hour.

Do you get paid for holidays or typhoon days?

Typhoon days you ask? Yes, I experienced one typhoon day in Taiwan, and it happens from time to time. Basically you get to spend the day at home, but you don’t get paid for it. Other holidays in Taiwan or vacation you take you don’t get paid for either. I know this sucks as you may in the country you live in. I did in Vancouver.

What other benefits can you expect?

If it is a larger school you can expect a health card, an ARC (resident visa to work and live), and if you’re lucky you may get access to a non-interest loan of up to 30,000nt. If you are working less than 20 hours it is likely you will not get any benefits. The health card is actually quite useful as it gives you access to good quality healthcare. For example a teeth cleaning will normally cost 1000-1300nt, but with the NHA card you can expect to pay 200nt.

How many hours will yo get?

For a part-time contract I believe I was getting 20 hours per week at the cram school. You can expect to be asked to sub (fill-in ) for other English teachers, which will bump up your hours.

What qualifications and requirements do you need?

For a cram school they require the original copy of your degree. The scanned copy will not do. I actually had to ship my degree from Canada to Taiwan. For more specific requirements please refer to the HESS site. You will need to hold a passport from one of these English speaking countries: Australia, Canada, Ireland, New Zealand, South Africa, The United Kingdom and The United States.

How and how often will you get paid?

Normally your monthly salary will be paid out the following month. The interesting thing is you will get an envelope with a slip and a big wad of cash on payday. This may seem strange for Westerners used to electronic automatic direct deposit. It is a bit of an inconvenience as you might need to make a special trip to get your pay. If you have a class that day you don’t, but you’ll have the responsibility of looking after your entire months day until your shift is over. As teachers didn’t get any secure locker or area I ended up stuffing this wad of cash in my jean pocket. Mentally you may feel rich on pay day, but be spend carefully otherwise you may be eating 5nt dumplings and 7-11 take out until the next payday.

How does the teaching thing work?

In a nutshell if you are new to the country the larger schools will arrange for you to stay at a hotel during the first week. You’ll get orientation, culture training, as well as training for about a month at the headquarters. Next, you will be assigned to a branch office where you will teach. You can request where you will teach, but are not guaranteed to teach at this location. Once at the branch you may observe an existing teacher before beginning your first class. You will get a schedule with your classes on a slip of paper. Usually in each class you will have a Chinese teacher whose job is to assist you. In my experience the Chinese teachers will likely have more experience than you and have sharper grammar than you so don’t be surprised if they interrupt you or report your mistakes to your manager. For each class you will teach you will receive a set of books. These books will contain the lesson plans and curriculum that you will be teaching. You will be responsible for marking homework. Do not be surprised if the Chinese teacher audits your homework grading. In some classes the Chinese teacher will teach the same set of students on alternate days so you will need to get the graded homework back to them before their class. If you fail to do so you will quickly get on their bad side as I experienced. To get back on their good side you may need to earn your guanxi back by treating them to a Starbucks drink.

How much time will I need to spend outside of the classroom?

You will be responsible for grading homework and all tests. You’re also going to need to be well prepared for your lessons. Teaching is like a performance. Once you begin class you’re performance begins until the break. For lower level classes this is not too difficult and may average 15-40 minutes for lesson planning and grading. Of course this varies with the number of students. For higher-level classes the grammar and grading gets more difficult. The amount of time can go up from 40-80 minutes. As you get more familiar with the material and get into a flow these times may drop. I used to take a notebook and scribble notes, which made lesson planning really slow. I tried typing out the notes, but I found it hard to get access to a computer at my branch. The most effective tip that my manager gave me was to just use post-it notes and just stick them on the books. This way you didn’t need to keep flipping back between your books and your notes.

How many students per class and how old are they?

Depending on the class you may get lucky and have 5 students, but sometimes you can get larger classes with up to 20 students. Generally the students I taught ranged from 5 – 15. If you get the kindergarten classes they are couple years younger.

What are the hours?

Classes are generally in the evenings between 5-9pm Mon – Fridays. Each class is 2 hours in length. You get a 10-minute break between each class, which is just enough time to relocate and setup for the next class. There are also classes on Saturday mornings. I taught on Friday nights until 9pm and had an 8:30am Saturday class. I never got used to it.

I’ve never taught before?

It is okay they will provide all the training. In my experience the training was not enough. Most of what I learned was just to start teaching and make plenty of mistakes and ask questions.

What are some of the schools to teach at?

There are a ton of schools to teach at. The largest schools to teach at are: Hess, Kojen, Reach to Teach, and Happy Mariam

Where can you find English teaching jobs?
Facebook groups: Need a Sub Teacher or Want to Sub Teacher in Taiwan?

What is a cram school?

A cram school is additional schooling for Taiwanese children after their regular school.

What is it like to teach children?

It depends on your class. To be honest I think they can be a handful if you don’t know how to manage them. The younger ones have a lot of energy and at times I felt like I was baby-sitting. It’s important to learn some classroom management techniques otherwise you’ll spend more time managing them than actually teaching. Some techniques involve offering rewards for good behavior. It works. On the positive side it does feel good to share the language with students, I just feel that the system you are required to follow is too rigid.

What is the experience like?

For Taiwan teaching English is considered to be a decent paying job. I think your English teaching experience will be shaped by the school you teach at, the location it is, your colleagues, and the students. Teaching English was an option that I needed at the time and I was grateful for that. Doing this job also helped me to discover the teacher in me, which led to me teaching courses through the Internet. I also built up even more comfort teaching and performing in front of people, which is a transferable skill. I had some fun making some friends from my training class and going for drinks with the other English teachers. However for me it wasn’t sustainable. The hours I had to work essentially replaced my social life. Most of the events I wanted to go were when I was teaching. Most of all being a digital nomad I wanted the freedom to do what I loved. If you are just starting your life in Taiwan teaching English can be a good way to ease yourself into the country. They educate you on culture shock; you’ll probably make fast friends with the other English-speaking teachers, and the pay is decent enough to live off of.

If you have taught English in Taiwan have you had a difference experience?

If you enjoyed this article I am currently working on an e-book on my Taiwan working holiday experience sharing my stories, tips, and adventures. Be sure to share your email for updates on the books release date.

Digital nomad in Taiwan for about $1000US a month



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It’s hard to imagine I’ve lived in Taipei for almost a year and 4 months. During this time I spent some time learning Chinese, teaching English, and building several businesses on the Internet. It wasn’t until I met a fellow Canadian that came to visit Taipei that I began to think of myself as a Digital nomad.

What is a digital nomad?

Digital nomad lifestyle in Maui

A digital nomad is someone that earns money on the Internet. It is the idea that you can do work where you are free of the constraints of being in your office. In fact you can do it anywhere in the world. I spend most of my time working from home or the many cafe’s throughout Taipei.  The type of businesses can vary. There are developers and coders that have clients in other countries like South Africa, but they are able to do their work from a country like Taiwan. Usually it makes sense to live in a country that has lower costs, but where you can earn overseas money to maximize your situation. A digital nomad is not limited to a coder. I myself create video stock footage and sell them through stock agencies on the Internet like Pond5. Some people earn income from youtube, google adsense, and being an affiliate for different products. I also create courses that are in video format that are available and sold on learning platforms like and have also began publishing and selling Travel adventures on Amazon Kindle. I believe the idea of traveling and being able to work anywhere over an Internet connection was popularized by the book “the 4 hour work week” by Tim Ferris. There are different types of Digital nomads of course. I prefer to spend 3 months or longer before traveling to a nearby country. There are some digital nomads that travel more frequently.


Working with a cafe in Taipei

What is passive income?

Again this idea I believe was also made popular my Tim Ferris. It is the idea that you can do work upfront that earns you can income while you sleep. While it’s not always while you sleep you can create a digital products like an e-book and then put it up for sale. The courses I create are in video format and once on the internet the sale of the course happens automatically through the platform. You can automate the sales transaction and the delivery of the product to the customer so you could be having dinner when  you can get an email from Paypal telling you that you have money. Another advantage of this type of income is that once you have created your product or service it can continue to bring in a regular income so you can move onto the next project. An example is that I built a course on making money with travel videos that sells every month. I am now free to build a new course that there is a cumulative effect.

The experience of being a Digital Nomad in Taiwan

Let’s start with basic needs. Shelter, connectivity, food, transport, and social life. Compared to Vancouver and other North American cities I found just about everything cheaper in Taipei. I traveled to many places around the world from Singapore, Australia, and South Africa. Taiwan is one of the most Internet Wifi friendly cities that I’ve traveled to. The Taiwanese love their wifi and their smartphones. Just look at the number of people looking at their phones with power banks attached to their phones. Rent is cheap compared to apartments in North America. You can get 3 or 6 month contracts ready to move in that are fully furnished and have fast Internet. I’ve observed directly and heard from many local Taiwanese friends that there are more foreigners now in Taipei in the past year or so. Taiwan is often overlooked, but I believe it is a gem in Asia and the word is getting out. Taiwan is a food paradise with local specialties like noodles, soup, and rice available at cheap prices. Food is cheap enough that I can eat out almost every meal giving me more time to work on my business. Transportation is convenient and cheap with numerous options from the MRT, bus, u-bike, or Taxi. There are also plenty of social and business events to meet new friends and fellow entrepreneurs around Taipei. There is a happening nightlife in Taipei if that is your thing. Because of convenient and cheap transportation you can have a good time without worrying about driving.

The bottom line is Taipei is a good choice for being a digital nomad. You can get connected, live and eat at a low cost. I’m not promoting this, but you can purchase a can of Taiwan beer for 35nt and drink it in a 7-11 or out on the street. Taiwan is a clean, safe, and modern city. Taiwan is also a foreign friendly city with low cost healthcare. It is easy and cheap to get around. However, to get the most out of Taiwan it definitely helps to speak Chinese Mandarin. You can get by on English though.

Working with a cafe in Taipei

Costs of being a Digital Nomad in Taiwan

I’ve read about costs of being a digital nomad in’s article and the Digital nomad guide’s site. Techinasia has claimed a cost of $2121. I wanted to share with you a breakdown of my actual monthly costs of being a digital nomad in Taipei that is approximately $1071 US. Note that Taipei is the most expensive city in Taiwan. You could travel to Kaoshiung, the second largest city in Taiwan and reduce your accommodation costs by 40%. This is hearsay from a local friend, and I haven’t had a chance to look up the rental costs myself. Ok lets begin

Local Taiwan breakfast

Digital nomad monthly budget in Taipei, Taiwan

Accommodation in the central Taipei – 16,000NT Food (based on a 400nt daily budget) –  12,000nt Transportation – 1500nt Entertainment – 2000nt Cafe – 2000NT Mobile monthly wifi 2gb 320nt Total 34,020 NT  US $1071 $1283 CDN 706 GBP There is no tax added on for most expenses for the customer. Most places don’t ask for tips except for nicer or western style restaurants. Of course you are probably wondering the assumptions behind the figures. I live near central Taipei, which is considered more on the high end. If you live in New Taipei City (20 minutes MRT across the river) you can expect to pay about 10,000nt a month. If you share a 2 bedroom apartment with a roomate you could pay 25,000nt in the Da-an area. Included in the the accommodation is High speed Internet, furniture, television, garbage service, and a small kitchen. It is normal to eat out every meal in Taiwan because it is good and cheap. Some apartments don’t have a kitchen area. I normally like to eat a healthy hot oat breakfast with fruit and then I’ll buy a noodle or rice dish for lunch and dinner. A bowl of beef noodles at a local shop goes for $130nt $4.11. You can go more expensive for western foods like a good burger and fries at Bravo Burger for 270nt $8.56Us or get a bbq chicken leg rice dish with vegetables, soup, and drink for 90nt $2.85. You can get around 1 way on the MRT to most locations in Taipei for 25nt one way .79 cents US. If you take the bus it is 15nt or .47 US. If you take the U-bike (free bike rental) to your destination in under 30 minutes it is free. The MRT is modern, fast, and has extensive coverage throughout the city. As I am central I save money on my transport as I don’t have to travel that far. I budgeted about 50nt per day to arrive at the that figure. If you need a taxi for those times on the weekend you can get to most locations from the Xinyi nightlife district  for 200nt or under $6.34.

Taiwan tomatoe beef noodles – Taiwan offers great good and cheap prices

Starbucks cafe’s allow you to get a tall black coffee for 80nt and offer a good environment to work in. Note that not all Starbucks are equal. Some will be offer more space and offer plug outlets. If you buy a Starbucks card you get 2 hours daily free wifi. Local coffee shops like Mr. Brown you can get a coffee and unlimited daily Internet. If you go to the trendy cafe’s you’re looking to pay 130nt $4.11 US for an Americano. There are many choices with varying prices for Wifi. I heard that that 7-11 offers free wifi if you sign up and that’s completely free. If you’re heading for a night our you can expect to pay about $230nt for a pint of Heineken. $150nt for a small glass of wine. I use a mobile sim card on a 2gb plan which I think is super cheap. This isn’t your full-time connection for work, but good for communication with your friends or checking email when you don’t have coverage. Most cafe’s and restaurants will have wifi to converse your data, and when you have depleted you can always refill at different increments. 180nt $5.70Us will give you another 1GB. Do you have similar or different experiences in Taiwan. Please comment. Would you like to share your Digital nomad experience in another city that you live. Please comment.

Where to go for great cheap local food Where to go for good Western food in Taipei Where to go to relax and exercise ( Gyms, Pools, hotsprings) Current prices of food, shelter, food, clothing and more Where to meet new friends Which areas and neighbourhoods to stay and work Which bars and clubs to visit in Taipei’s nightlife How and where to find an apartment (without overpaying) How to meet other Entrepreneurs living in Taiwan How to stay safe in Taipei Where to get the the fastest and cheapest SIM-card plans with mobile data with the exact address Tips on hacking Chinese with technology Cultural differences and how to cope with them

A wine event in Taipei. Taipei’s nightlife has a lot to offer
A sample local restaurant menu
A local cafe menu in Taipei


How to create, market, and sell organic Granola at Wholefoods

How to create, market, and sell organic Granola in Western Canada
How to create, market, and sell organic Granola in Western Canada
The Granola girl

Today you’re in for a treat . This is an audio interview that I did during the holiday season in Vancouver. April Tioseco Bellia is the Granola Girl. Today she teaches us how to create,market, and sell organic Granola at Wholefoods and other large chains in  Western Canada. She is the creator of an artisan organic granola sold in 250 stores including Whole foods ,Urban fare, and London drugs. I enjoyed hearing from a seasoned Vancouver business owner with a physical product in well-known stores and I’m sure you will lots of value during this episode and get a sense of her passion for her product. Thanks to my sister Candice for the introduction.

Part 1 of 2 Cliff notes

  • She had 12 years in the wedding cake business before starting Granola girl
  • Enjoyed creating her own work schedule
  • Student introduced her to Wholefoods. Whole foods supported local business and was the potential first customer
  • Distribution through Overwaitea food
  • London Drugs gave Western Canada and on-line distribution
  • Whole Foods approval process took 3 months and required persistence and relationship building
  • Approached other businesses while waiting for Whole foods to approve product
  • Believes in putting energy into one company. Many things in place before she could start the business
  • Financing – It can be challenging for new companies starting out to raise funding. Line of credit was a low interest rate
  • Banks – Catch 22. Want to see a one year track record. Vancity credit unions might be more lenient to startup’s and females, but high interest rates
  • Marketing strategy – collaboration with community focused on girl empowerment and female self development. Encourage customers to share with their friends
  • Being an Entrepreneur can be lonely so she created her own fun tea group that consisted of her target market
  • Business with a message – not so transactional based. Business referrals are based on people that you get along with. Getting to know people first on a personal level and business is secondary
  • Social media – Facebook was used a quick way to share announcements and events. Not used to hard sell. She’s interested in the quality likes.
  • Facebook business page use in Taiwan – trade free products for likes.
  • Twitter – like a public instant message. April uses it to find similar businesses due to the grouping feature. Businesses more accessible sometimes.
  • A lot of competition – April knows her competitors and clearly knows what makes her product different

Making sense of it all

April’s strategy of using Whole foods as her first customer was an intelligent choice. They are a well-known name that I’m sure helped attract other stores to distribute their product. Whole foods also supported local products so April acted on this information from her student. Her marketing strategy is interesting as she tries to collaborate with the local community and tries to encourage customers that like the product to act as her ambassadors. April mentioned that being an entrepreneur can be a lonely journey. I could really relate to this being an entrepreneur myself. A really creative idea that April had to deal with this was to create her Tea party group with her customer market. She made it a fun event and she used the feedback from her group to help with input into the product. Genius. She also touched on the importance of building relationships before business. This is so different from my early days in Asia at least in networking situations where it seems that relationships are built in a transactional manner. Business cards are often exchanged before even having a discussion for a minute. Her use of Twitter is interesting. Using it to find other people and businesses she can network with in her industry. Her Facebook page she uses mostly for the convenience of announcing events opting instead to build quality likes instead of chasing people.

Part 2 of 2 Cliff notes

  •  What is the message behind your business and what does it stand for. Why?
  • A quick way to think when doing business. SWOT analysis – Strengths, Weaknesses, Threats, and Opportunities
  • April knows what she is good at and thinks to hire a specialist in her industry rather than take it on herself
  • Has not thought about selling over the Internet yet because she has a physical product and she herself does not shop over the Internet
  • The WP Touch wordpress plug-in is a quick win to mobilize your site
  • Many people are not happy or healthy because they are not happy at their jobs
  • If you don’t try you will have regrets. Follow your heart. If you fail. Fail fast.
  • Starting up do your research, but don’t stall. Try and fail fast.
  • Have your finances in place before you start business. What is your plan B
  • It is difficult and people won’t support you because they don’t understand. The naysayers are the voice of reason. Don’t dismiss them completely especially if they are your spouse

Making sense of it all

It seems that businesses in Vancouver have begun to shift from just doing business as a transaction and evolved to focusing on what does it stand for. What is the why? Why am I working on Chicvoyage Travel. I think to be honest the idea of starting my own business made me feel alive and gave me a sense of purpose. I knew what I was passionate about and I after heading from Steve Jobs, Oprah, and countless successful people that that following your heart is the key. I enjoy travel, sharing, and the freedom.  April talks about being honest with yourself. When you go to the office are you slowly dying inside? Are you affecting your mental or physical well being.  Finally I think some great advice to do some market research, but don’t stall too long from taking action. When y0u realize your idea is not working don’t fail slowly. Fail fast and move on.


WP Touch – A great wordpress mobile friendly plug-in. Used on this site.

The Granola girl website

Urban Fare – a great market/cafe for digital nomads in Vancouver. Free Wifi and great good. Look for the April’s organic granola while you’re there.

Ted X – Simon Sinek: How great leaders inspire action

Learn Pinterest with humble guru Vincent Ng

I’m excited to introduce Vancouver’s Vincent Ng. We are gong to learn Pinterest with him today. Vincent is a Pinterest specialist that owns marketing agency mcngmarketing. He was introduced to me by friend Alex Yu who I also interviewed. Pininterest is one of those social networks that doesn’t get as much attention as Facebook, Twitter, and YouTube. However, I  believe Pinterest is an important visual platform that can be used for businesses. It was refreshing to talk about a different social network and learn from Vince. He has about 4000 followers on Pinterest and is a Pinterest speaker at the upcoming Social Media Marketing world in San Diego March 2015, so no doubt he knows his stuff. Thanks to Tree Organic for letting us do the interview at their coffee shop in Yaletown Vancouver. Thanks to Vincent for the interview!

 Video 1

In this video Vincent talks about how he went from a Starbucks manager to getting his early start with Pinterest. He explains to us what it is and how it works. Vincent also explains how to built his following.

Video 2

In this video Vincent talks about the size of the Pinterest audience and who makes up that audience. The largest user base is in the United States (45-50 million) followed by Canada. He also clarifies that Pinterest is a good fit for businesses looking to reach an American audience. Vincent lists some businesses such as Lululemon, Nordstrom, and other companies that are doing a good job of using Pinterest and perhaps worth studying.  We also discuss some of the differences between Pinterest Vs Instagram. Vincent contrasts users behavior between mobile and desktop.

We switch gears to talk about content producing in terms of podcasting. Vincent shares the gear, costs, and some of the realities of podcasting. The launch, relationships, and who you interview are important aspects of the podcast that Vincent mentions.

Video 3

We continue to talk about how Vincent built his peer relationships as well as the importance of knowing who your podcasting audience is. He talks about not limiting oneself to the local market, which he refers to the marketing of old. Instead he encourages thinking about marketing more globally. Vincent believes that it’s important to give and take and be different to stand out. He shares some other social media gurus he follows, but cautions not to follow someone blindly and use a critical mind. Vince shares a great nugget that reveals not fall in love with the way we deliver the customers problem rather to actually solve the customers problem.

How to find Vince – Pinterest site – His course

Links and resources mentioned on the show