I’m excited to introduce Vancouver’s Vincent Ng. We are gong to learn Pinterest with him today. Vincent is a Pinterest specialist that owns marketing agency mcngmarketing. He was introduced to me by friend Alex Yu who I also interviewed. Pininterest is one of those social networks that doesn’t get as much attention as Facebook, Twitter, and YouTube. However, I believe Pinterest is an important visual platform that can be used for businesses. It was refreshing to talk about a different social network and learn from Vince. He has about 4000 followers on Pinterest and is a Pinterest speaker at the upcoming Social Media Marketing world in San Diego March 2015, so no doubt he knows his stuff. Thanks to Tree Organic for letting us do the interview at their coffee shop in Yaletown Vancouver. Thanks to Vincent for the interview!
In this video Vincent talks about how he went from a Starbucks manager to getting his early start with Pinterest. He explains to us what it is and how it works. Vincent also explains how to built his following.
In this video Vincent talks about the size of the Pinterest audience and who makes up that audience. The largest user base is in the United States (45-50 million) followed by Canada. He also clarifies that Pinterest is a good fit for businesses looking to reach an American audience. Vincent lists some businesses such as Lululemon, Nordstrom, and other companies that are doing a good job of using Pinterest and perhaps worth studying. We also discuss some of the differences between Pinterest Vs Instagram. Vincent contrasts users behavior between mobile and desktop.
We switch gears to talk about content producing in terms of podcasting. Vincent shares the gear, costs, and some of the realities of podcasting. The launch, relationships, and who you interview are important aspects of the podcast that Vincent mentions.
We continue to talk about how Vincent built his peer relationships as well as the importance of knowing who your podcasting audience is. He talks about not limiting oneself to the local market, which he refers to the marketing of old. Instead he encourages thinking about marketing more globally. Vincent believes that it’s important to give and take and be different to stand out. He shares some other social media gurus he follows, but cautions not to follow someone blindly and use a critical mind. Vince shares a great nugget that reveals not fall in love with the way we deliver the customers problem rather to actually solve the customers problem.
How to find Vince
Links and resources mentioned on the show
- Libsyn.com -Podcast host
- Blueyeti.com – company that makes good podcast mics
- Stitcher.com – find podcast and host your podcast here
- Audacity.com – windows audio software
- Gary VanderChuck – Social media personality and guru
- http://podcastanswerman.com – Podcasting resource
- Smartpassiveincome.com – Excellent blog and Internet marketing resource Pat Flynn
- Melonie Dodaro – Linked in Guru
- Cynthia Sanchez http://www.ohsopinteresting.com/